Apart From Exquisite Photography Proper Business Insights is Key to Sell Watches Online
If you want to make it big in your business of selling watches then making the best use of the online platform is the best way in today’s business. And, if you want to make the best use of the online platforms and sell your product fast then you will need lots of spectacular photography and adequate business insights to sell men’s and women’s watches online. Of course, it goes without saying that integrity and honesty in your approach are mandatory.
According to the reports, every year around 1.2 billion watches are sold all over the world and all of these are not new Swiss watches. The watch industry niche has a pretty wide range of products to offer to you and even you can sell these. The different categories of watches that are offered now include:
- Smart watches
- Dive watches
- Field watches
- Aviator watches and
- Dress watches.
Apart from the above, you can also choose to sell watches online as a practical device for the athletes or as a fashion accessory.
Watch selling business has a lot of potential and room for growth as you will be able to see as your business expands. Well, to attract more customers to your store you may also include related products in your inventory such as:
Beltsand other accessories.
It is a great way for the startups to grow their business and fulfill the passion of the people when it comes to style, jewelry, fashion, or all of these three. More importantly, as the cost of watches is relatively low, it will allow you to build your business and earn a handsome profitquickly and easily.
Use of proper tool
It is paramount that people wanting to buy watches find you easily and quickly. There are a lot of wholesale suppliers for men’s and women’s watches online and finding you in particular can be a real tough call. It will not only need a strategically designed responsive website but you will also need to make sure that your search engine ranking is high enough for optimal SEO.
Apart from that, you will need to make use of all the available tools, apps and software such as AliExpress, Oberlo and others to provide the potential buyers an easy way to connect with you. These apps and software are specially designed so that it syncs with any Shopify store easily. In addition to that these tools will:
- Allow you to import items from verified suppliers as well as automate your order processing and shipping to ensure faster and better delivery of products.
- Free up a lot of time which you can devote in other aspects of your business such as focusing on the growth of your store and building a strong relationship depicting a trustworthy brand.
- Also allow the buyers to ‘hand-pick’ the best item that you sell on your store.
However easy and promising these may seem to sell my watch, you will need to put some extra effort in reading and taking note of the customer reviews, your order volume, and seller ratings on a regular basis as this data will help you decide which products sells well and are high in demand.
The marketing tactics
Now for the marketing aspect to sell men’s and women’s watches online via different visual social media platforms. Though Facebook and Instagramtendto be the topmost social media platform of choice for a lot of top watch brands, you can also use others as well.
However, if you want to use Instagram you will have the added benefits of using the influencers to take lifestyle photos of your watches. This will grab the attention of millions of followers, 800 to be precise, and help you to build a relation and boost sales.
For using Instagram platform just make sure that you:
- Choose the influencers that you feel will suit best for your brand and represent it in the truest of senses.For example, if you intend to sell watches that are best as an outdoor lifestyle device, you must choose pictures of the watches with scenic nature views for best results.
- Contactinfluencers in diverse parts of the world to take pictures of your watches as that will help you make your watches like an internationally successful brand.
- Also help people associate the watches with adventure which is ideally the most common theme among the watch brands.
- Use Shoppable Instagram Galleries as that will provide the users with an option to buy your products easily and quickly directly from your instagram profile.
To place Facebook ads that also works well for watches:
- Use your influencer pictures in your ads to reflect the best imagery of the product as this may promote impulse-buy purchases.
- Also make sure that you use re-targeting in the ads so that lost carts are recovered and thereby boost your sales.
Always make sure that you have a customer referral program as that will also help in the sales as well. You can pay a commission on referrals that lead to sales to an existing customer who have referred your brand to a friend after making a purchase.
Follow the best business model
If you are a startup, then there are a few factors to consider when you select a business model to sell your watches so that it works best for your business.
- Always start with a low profile as that will ensure a low risk and lowcost business
- Though watches with higher costs can be sold at a premium, but make sure that you take your branding into account while pricing your watches
- Know your product well whether it is luxury, vintage timepiece or an easytouse athletic wear and price accordingly
- Keep the audience in mind for better pricing of your product and choose the price-points that you think will best fit in their budgets.
Lastly but most importantly, rely on easy and fast shipping practice and keep it affordable for your customers. Learning from your competitors is the best way to grow in a business.
Author Bio: Sujain Thomas is a leading blog writer and expert travel photographer. She has written numerous articles and blog posts on topics related to Travel, Food, Lifestyle, and Photography etc.